From high-end furniture to consignment odds and ends to full-day spas, Park City’s Main Street was booming with business over the holidays. With no dramatic increase in the actual number of visitors from last year to this year, business owners suspect the snow conditions as a major contributing factor to their good fortune.
“There have been a lot of people coming in my door,” said The Exchange owner Kristin Enslee, “and a lot of them were women choosing not to ski every day of their vacation, to take a day or two off for some shopping. For me, the lack of snow has been a good thing.”
Compared to last year, Enslee expects sales to be up by 40 or 50 percent even though last year was the year with record snowfall early in the season and more visitors booking more last-minute vacations.
This year, November was slow for business. The first half of December was slow for business. For a moment, Enslee began to wonder where everyone was.
“My concern for a while was that the vacationers were never going to arrive,” Enslee added, “but arrive they did.”
Robert Kelley Home Gallery owner, Bob Zierk, said his business also went through a hot streak this holiday season.
“With the lack of snow, I think more people aren’t spending as much time on the slopes. They’re here on Main Street.”
From the week before Christmas through New Year’s Day, Zierk said business has been great, with a roughly 50 percent increase in sales from last year.
Mary Jane’s Shoes owner Lori Harris had a record day for sales over the holidays.
“I think it’s people here on their vacations who don’t want to spend money for ski passes when the ski conditions are the way they are,” Harris said. “What we have seen is people choosing to spend their money elsewhere.”
Harris said customers were making comments about how the snow wasn’t as good as in years past and how families were opting out of full-day passes.
Overall lodging numbers from the Chamber of Commerce have reported a slight decrease increase in the number of guests through December for 2011, breaking close to even with 2010 numbers.
But a lack of snow may be driving sales up as more people opt to enjoy the unseasonal weather off the slopes.
According to the National Weather Service, in the past 14 days resorts have received six to 12 inches of snow total. This season is one of the driest starts to winter in the past decade for Park City.
“We skied yesterday,” said Alabama resident Greg Freeman. “Today, we decided to come up to the Park City Museum.”
While Freeman and his family may have been wishing for more snow, others were making the most out of the conditions.
“We’ve been in town for eight days and we’ve skied every day,” said Ray Fitzgerald of New Jersey. “This is our first year in Park City and we have heard the snow has been better, but the snow seems fine.”
“We still came to Main Street for dinner every night even though we were up skiing every day,” he added.
Sassan Kavea, who came to Park City with friends and family on a ski vacation, said the lack of snow has made spending time with his children and avoiding costly babysitting fees much easier.
“I want to experience Park City,” Kavea said. “Coming to Main Street is important too.”
Despite vacationers splitting more time between the mountain and strolling around town, Main Street business owner Monty Coates of Southwestern Expressions said the resorts are still the biggest reason so many people are in town to being with.
“The traffic on our streets follows the lodging patterns,” Coates said. “As people started showing up to enjoy the holidays, we started to get busy. That fact is not about to change.”
“The whole business community owes a thank you to the resorts for all the snowmaking and conditions they were able to create,” he added, “despite what Mother Nature was up to.”
