Ever since the Sundance Institute announced the film festival would move to Boulder, Colorado, starting in 2027, Park City Special Event Manager Chris Finney has been bombarded with phone calls from event organizers.

“Everyone’s calling me saying, ‘I’m here to save Park City (with a new January event),’” Finney said during a panel about local arts and culture at the Wasatch Back Economic Summit on Monday. “They’re talking about tens of thousands of people they want to bring in on day one.”

While Finney said the economic boon the festival brought to the Wasatch Back will be missed — particularly by local businesses like Park City Lock & Key, which always raked in cash from festivalgoers locking themselves out of their Airbnbs — it also put a strain on year-round residents and city resources.

“If you think about everything that happens during Sundance, there’s someone standing out in the cold, directing traffic or working a crosswalk or loading people into cars or standing in an intersection,” Finney said.

Jocelyn Scudder, executive director of the Arts Council of Park City & Summit County, said residents of the Wasatch Back should focus on establishing the next Sundance Institute instead of the next Sundance Film Festival. In other words, she sees greater potential in the creation of spaces for artists than events to draw in tourists.

“We are very heavily reliant on these big events: Sundance, Kimball Arts Festival, Savor the Summit,” she said. “If we’re able to have these really amazing spaces for arts and culture and activity and experiences to happen, then we will see 12-month, year-round activity act more as kindling for the local community, rather than these high-impact events that are great for our economy, but they’re hard on our community.”

One of those spaces could be the Heber Valley Arts Center planned for east of the Utah Valley University Wasatch campus, encompassing an outdoor amphitheater, indoor theater and rehearsal, community and gallery spaces. The Wasatch County Arts Council hopes to build the arts center by the 2034 Winter Olympics. 

Phil Jordan, co-chair of the Heber City Arts Advisory Committee and an executive at entertainment company Next Level Ops, said the Wasatch Back’s greatest need is rehearsal space for artists.

“It is, generally, across the United States, the debit that is always identified first and generally supported last because it doesn’t generate a return on investment,” he said. 

He added that the Heber Valley Arts Center will bring a “rising tide” for Wasatch Back residents, who will be able to express themselves authentically in the new space. That, he said, will attract new residents to both counties.

Scudder said Summit County residents are excited about the Heber Valley Arts Center.

“I’ve heard from a lot of artists who’ve caught wind of that and (are) like, ‘Well, maybe I’ll go down there and exhibit,’ or ‘Maybe I’ll go down there and perform,’” she said. 

While the Heber Valley Arts Center is a long way from breaking ground, Heber City’s arts and culture scene is growing rapidly, explained Rachel Kahler, executive director of nonprofit Community Alliance for Main Street.

Kahler has a contract with Heber City to organize at least 50 local events in Main Street Park annually. The city’s goal is to build up to 250 events annually. 

Kahler has taken the advice of Park Silly Sunday Market Executive Director Kate McChesney: “Be mindful of what you’re doing and don’t grow too fast.”

Park City Councilor Tana Toly provided Savor the Summit as an example of an event that has grown into a tourist event rather than one for locals.

“We can’t afford to go do that, and so, we’re looking at other events during the summer,” she said.

Kahler said organizers need to recognize the pressures events can put on local communities. She provided Ice Castles — which she was previously marketing manager of — as an example. 

Ice Castles started in Midway’s town square in 2011. 

“If you remember back then, they basically took over downtown,” she said. “Every neighborhood was angry because, instead of Swiss Days, which takes over for two days, they had seven weeks of lines and people and parking.”

Ice Castles then moved to the Homestead Resort and later Soldier Hollow Nordic Center in response to resident feedback. The attraction became beloved and brought an influx of economic activity for small business owners, like David Medina, owner of Lola’s Street Kitchen.

“David told me those first couple years, he had such a small restaurant. But because of the Ice Castles, it kept him in business to (the point) where he now is a destination restaurant,” Kahler said. “These are factors that you can’t often gauge with data, but you can with relationships.”

Kahler’s example represents how arts and cultural events can provide economic spillover for local businesses. But the benefits of the arts aren’t purely economic, Scudder said. 

“Creating art and experiencing art is what makes us distinctly human, and it allows us to connect,” she said. “It not only supports our community, but it supports our well being as people. I hope that people think of arts as a social investment.”

Ciara Steele from the Utah Arts Collective said the organization’s Nutcracker Tea Party demonstrates that. Every year, the Utah Arts Collective collaborates with local businesses — for example, Midway’s Dandelion Gelato — and donates all proceeds to the Wasatch County Children’s Justice Center, which provides services to children undergoing the child abuse investigative process.

“We’re all working together, and there’s a local benefit,” Steele said. “We educate our dancers about what the (Children’s Justice Center) provides, so they understand what they’re serving with their talent. The parents get behind that, and the community does, (too).”

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The energy at Wasatch High School Latinos in Action’s celebration of cultures showcase on Friday instantly topped that of many live shows. 

There was no awkward head-bobbing or distracted chatting from the crowd packed into the school auditorium. Instead, there were screams of support from parents holding bouquets, dancing in the audience and cheering that rivaled the Super Bowl. 

When Wasatch High School ninth grader and resident hype man Jafet Farías wandered on stage in a blazer and sunglasses to belt out Don Omar’s 2010 hit “Danza Kuduro” for the first act, the entire auditorium lit up with phone flashlights dancing like a swarm of excited fireflies.

Timpagonos Middle School student Salome Urquijo was a tad more timid than Farías was. 

Wearing a colorful traditional Mexican dress and flower crown, the 12-year-old student danced with the girls in Andres Caceres’ Latinos in Action class. Meanwhile, the boys donned masks resembling elderly men and sombreros, which they twirled on canes like spinning plates during the Michoacán folk dance Danza de los Viejitos (Dance of the Little Old Men).

Urquijo said they planned the dance for a year, but she still had stage fright.

“There are so many people here,” she said beforehand. “It’s people bigger than me, and I feel nervous.”

Wasatch High School Latinos in Action teacher Ana Alejandre said giving students a safe space to share their talents was one of the reasons she founded the cultural showcase four years ago.

“There’s a teacher friend of mine. She said, ‘This, for some kids, is going to be the only time that they really perform in their life on a stage where they have this many people watching them,'” Alejandre said. “Just to see them feeling so proud up there, it’s like, ‘Yes. That’s what we’re here to do.'”

Alejandre also founded the cultural showcase to foster interest in Wasatch High School’s Latinos in Action class.

Latinos in Action is a national program focused on empowering Latino youth through four pillars: leveraging personal and cultural assets, excelling in education, serving the community and developing leadership skills. Wasatch High School’s Latinos in Action class was founded about a decade ago, with Alejandre beginning to teach it four years ago.

“The first year that I taught Latinos in Action, none of this was happening. … Kids didn’t sign up for (Latinos in Action). I had to invite students to join,” Alejandre said. 

But once the group started holding the annual cultural showcase four years ago, kids became interested in the class. The showcase itself became wildly popular, with Alejandre estimating that this year’s crowd was three times the size of the first showcase’s. 

There were a few poetry and vocal performances, like the guitar-strumming and serenading of Wasatch High School senior Yandell Parra’s three-man band, Grupo CLAY, but the bulk of performances were dance numbers.

A standout performance was by a group featuring Wasatch High School alumni Milly Vieyra and Mayra Castro. The group performed a dance popular during July festivities in Guerrero, Mexico, when residents celebrate the saint Sr. Santiago Apostol. 

The group wore heavy, handmade sombreros that looked as if they were made of orange flowers, as well as wooden masks that distort their voices to sound deeper when they yell. They danced to a repetitive flute and drum melody, stomping the ground to represent growing flowers and cracking whips to imitate lightning.

“Every dance has a story behind it,” Castro said. “We’re basically representing the farmers.”

It wasn’t just students and alumni who danced, but school district employees, too.

High school counselor Angie Orjuela-Beltran performed a dance number with her fiance, father and mother. 

“Sometimes resources are not available for (students) because of the language. So, the job that they are doing helping them is amazing. I really love and admire my daughter,” said Angie’s father, Carlos Orjuela. 

Dance became a staple of the Orjuela family as soon as they immigrated to the United States about 20 years ago.

“We were not dancers before, but then, when we came, basically, we realized that dance is something that is joining the family together,” he said. “We enjoy it. So we dance on every occasion that we have the opportunity.”

Assistant High School Principal McKenzie Neiufi also performed a dance number with her family, though they had much less practice, according to her husband, Amoni. He learned about the showcase earlier that evening, when he’d just gotten home from work. The family practiced for about an hour before they were thrust into the spotlight. 

The Neiufis performed a Polynesian dance number to “Mate Ma’a Tonga” by Tupou Loto’aniu and made it through about half of the dance onstage. 

“There’s still more to that dance,” Amoni said. “Maybe next year, we’ll do the whole thing.”

The Neiufis’ performance was an example of how the culture night was for everyone, despite being organized by Latinos in Action. 

Junior Aim Jivon got the crowd clapping along as she sang Thai pop songs, while sophomore Daigh Marshall performed Journey’s “Don’t Stop Believin’” in American Sign Language as twelfth grader Avery Green jammed on the piano. 

For Alejandre, the “culture” in culture night refers to Wasatch High School’s culture as well.

She grew up in Ogden after her family immigrated to the United States from Michoacán, Mexico, when she was 8 years old. She estimated that her family was one of five immigrant families in her school district. There certainly wasn’t a cultural showcase back then; her heritage felt like a secret she had to keep. 

When she began teaching in the school district, she was pleasantly surprised by the number of Hispanic students and the variety of cultures students came from.

“You can see that kids are just into it. They want other people to see. They want to show what they know because it’s hard to any other place,” Alejandre said. “That’s part of the school.”

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The Christian Center of Park City and the Park City/Summit County Arts Council put on the Latino Arts Festival at the Park City Library Saturday evening, June 3, 2017. The festival featured an afternoon full of live music, food, and more, as well as a free screening of the Sundance Film Festival’s film “Cesar’s Last Fast.” A variety of traditional dances were performed near the end of the celebration. (Tanzi Propst/Park Record)

Link to gallery here: https://parkrecordphoto.smugmug.com/PHOTOS-Latino-Arts-Festival/

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